A screenshot of a mental health therapy website with an overlay of callout icons highlighting features and benefits, including increased local search optimization, internal content structure, organic session growth, contact form submissions, clear messaging, and a strong title with meta description, with a background of the Brooklyn Bridge and Manhattan skyline.

Helping the right therapy clients find you online.

SEO & AI visibility support for therapists and mental health practices across Google, local search, website content, and emerging AI-assisted search.

20+ YEARS
Digital strategy in healthcare

THERAPIST FOCUSED
Specialist in therapy & mental health

REMOTE PARTNER
Clear, reliable support that fits your practice

Common visibility problems I fix

  • Your website looks fine but isn’t bringing in enough inquiries

  • You aren’t showing up clearly for your specialty or location

  • Your homepage sounds warm but generic

  • Your Google Business Profile is incomplete or underused

  • Your Psychology Today profile doesn’t match your website positioning

  • Your page titles and descriptions are too vague for search

  • You have services people need but no dedicated pages for them

  • Visitors land on your site but don’t reach out

SEO-first support for your therapy practice

Most therapists don’t need more tech. They need to be easier to find, easier to understand, and easier to contact.

I help mental health practices improve search visibility, strengthen their website messaging, and turn more visitors into inquiries.

  • Search Visibility Tune-Up

    A focused review and optimization of the places clients are most likely to find you: your website, Google search presence, Google Business Profile, Psychology Today profile, and local SEO signals.

    • Website SEO review and optimization

    • Google Business Profile recommendations

    • Psychology Today profile alignment

    • Specialty and location keyword targeting

    • Page title and meta description improvements

    • Clear visibility report with prioritized next steps

  • Ongoing SEO & Visibility Support

    Monthly SEO, content, and visibility support to help your practice stay current, improve search performance, and keep attracting the right-fit clients over time.

    • Monthly SEO and visibility improvements

    • Search performance review

    • Google Business Profile check-ins

    • New or updated service content as needed

    • Website health and conversion recommendations

    • Simple monthly visibility summary

  • Website Help When You Need It

    For therapists who need a clearer, more professional website or focused improvements to an existing site as part of a broader visibility strategy.

    • Homepage and service-page improvements

    • Clear structure and accessible navigation

    • Mobile-friendly, conversion-focused updates

    • New website design available when needed

    • SEO foundations included

A clear path to better visibility

Every step is structured, practical, and easy to follow — from the first visibility review to focused SEO improvements and ongoing support if you need it.

Focused Improvements

I make practical SEO, content, and visibility updates that help search engines and potential clients better understand who you help, where you practice, and why someone should reach out.

Visibility Review

If your website isn’t bringing in enough qualified inquiries, we can start with a free intro call to discuss your online visibility and identify where a closer review could help.

Next Steps & Support

You receive clear recommendations for what to improve next, whether that means ongoing SEO support, new service pages, Google Business Profile updates, or larger website improvements.

No pressure. No tech stress. Just a calm, guided process built around you and your practice.

Why me

Therapists choose me because I combine healthcare experience, SEO strategy, website clarity, and calm, supportive communication.

Headshot of Tom Sunshine wearing a pink short in front of greenery
  1. Deep healthcare & mental-health industry experience

    With 20+ years in healthcare, digital strategy, and patient-centered design, you get a partner who genuinely understands the demands, ethics, and nuances of mental health work.

  2. SEO strategy without jargon

    Clear guidance, practical fixes, and plain-English reporting so you understand what changed and why it matters.

  3. Visibility and conversion together

    Getting found is only part of the job. Your site also needs to help visitors understand your practice and feel confident reaching out.

  4. Support that fits your practice

    Whether you need a one-time tune-up, ongoing SEO support, or website improvements, the work is scoped around what will actually help.

Testimonials

  • “Tom was very responsive to every email I sent and he really took the time to make sure my website was exactly what I envisioned.”

    — Ariel Wallins, LCSW

  • “He is very organized, gives definite opinions while also being open to feedback.”

    — Evan Malater, PhD, LCSW

  • “Making a website was a stressful demand I had been putting off for years, and Tom made it a breeze.”

    — Meridith Ambrose, PhD

Frequently asked questions

More of the right clients should be able to find you.

If your website is live but not producing enough qualified inquiries, a visibility review is a practical place to start.

Let’s talk about your practice.

Tell me what you need help with and I’ll usually reply within one business day to arrange a free intro call. We can discuss your website, online visibility, and the next steps that make sense for your practice.

I usually reply within one business day. And I promise to never share your information.